MERCADEO Versión en español
The new MECs platform Wavemaker shares in Cannes the power of content
Manuela Walfenzao| 23 de junio de 2016
Broken Witt Rebels surgió gracias a la estrategia de contenido de Wavemaker
The media agency MEC unveiled Thursday 23 -during Cannes Lions festival- its strategy to promote the blues/rock band Broken Witt Rebels. This band was previously small and unknown but now has offers from the most important record labels and presentations in three festivals in the upcoming weeks. All this thanks to the new MECs content division: Wavemaker. The MEC team that manages Wavemaker proved its vision to create powerful content, stratified in social networks. The company explained that this is a relevant platform for any brand that wishes to resonate within a targeted audience. The plan for Broken Witt Rebels was in alliance with more than 30 companies, including: Facebook, Crowdmix, Spotify, Twitter, SoundCloud, YouTube, Shazam, Buzzfeed, Joe Media, Live Nation, and great outdoors advertisers such as JCDecaux. They also worked in conjunction with Seenit platform to document it all in video. “This is a passion story. We wanted that band to sign, we bet everything for this to happen and we succeeded” said Mark Knight, Content Strategy Group Director at MEC Wavemaker. “The Broken Witt Rebel story goes to prove the power of great content. It also shows that there is no need of a huge budget, only media partners that understand the content”.
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